Your Parts Counter Is Buried. Put the Repeat Questions on Facebook.

Harvest is close. Ohio's Field Leader Crop Tour is out walking roughly 40 counties right now, and the early reads say the crop has the moisture it needs through August — September weather will decide the rest. Which means that in a few weeks, your parts counter gets buried. Same as every year.

Meanwhile the money picture has shifted. Dealers are forecasting 2026 equipment sales down about 4% year over year. But the aftermarket is the bright spot: 62.1% of dealers expect service revenue up at least 2% this year, versus 50.6% the year before, and close to 60% say the same about parts. Farm and Dairy's 2026 Ohio outlook is blunt about why — high corn inventories, soft soybean exports, and a Maumee River Basin coming off three straight dry years. Growers around Allen County are fixing, not buying.

So sell what people are actually buying. That's the whole idea here.

The one thing to automate: a harvest parts-and-bay board

Pick a single recurring post format and let a system run it. A short post, three mornings a week, that says what wear parts are on the shelf and what the service bay lead time is this week.

Not "come see our lineup." Actual specifics. Concaves and rotor bars for the two combine platforms your customers run. Sickle sections. Draper belts. Chain and sprockets. Hydraulic hose in the sizes you stock. Then one line: bays are booked through Thursday, drop-offs before 7am get looked at same day.

Here's why it works. Those are the exact calls burying the counter during the run. The same forty questions, asked by forty different people, one at a time, while somebody stands at the counter waiting his turn. Answer them once, in public, before 6am, and a real share of that volume never becomes a phone call at all. The people who do call already know the answer, so the call takes thirty seconds instead of five minutes.

Facebook is where this lands. Survey work on farmer media habits has consistently found it's the dominant platform in agriculture, and that hasn't changed.

What Paglow actually builds for this

Three deliverables, and none of them are complicated:

• A social automation spec — your voice, your platforms, your posting windows, and a hard list of what the system will never publish without a human saying yes. Pricing, warranty language, anything naming a specific customer's machine.
• A content calendar built on the harvest season instead of a generic marketing year. Pre-harvest prep posts in August. In-stock wear parts and bay times through the run. Winter service programs and inspection slots when the combines come out of the field.
• A generation pipeline that drafts from what you already have: your parts availability, your service board, and the questions your counter people keep repeating. Somebody at your place approves the week's batch in about ten minutes on a Monday. Then it publishes on schedule, whether or not anyone remembers.

The voice piece matters more than people expect. A post that reads like a manufacturer ad gets scrolled past by every farmer in the county. A post that reads like your parts manager wrote it — because the system was built on how your parts manager actually writes — gets read, screenshotted, and sent to a neighbor.

Start smaller than you think

Don't launch six content pillars. Run one format for the eight weeks around harvest and count two things: call volume at the parts counter during the morning rush, and how many people walk in saying they saw the post.

If it works, you've got a channel answering the repeat questions at 5:30 in the morning while your counter staff are still asleep. If it doesn't, you're out ten minutes a week and you know something you didn't know before.

The aftermarket is where 2026 is paying. Worth telling people, on purpose and on a schedule, exactly what you've got on the shelf.