AI for supply housesLima, Ohio & Allen County
AI for the counter, the phone, and the quote queue.
Availability questions, will-call checks, and repeat orders — answered fast, so your inside sales team works the accounts that grow.
The business is measured in interruptions: short, routine calls that together consume the people who should be growing accounts.
Distribution is a volume business measured in interruptions. Every call is short, most are routine, and together they consume the people who should be growing accounts.
We put AI on the repetitive layer: an agent that handles the routine calls on your line, a searchable memory of your catalog, terms, and past orders, and a pipeline that keeps quotes and follow-ups from going quiet.
The phone rings constantly with the same availability and pricing questions.
Quotes and follow-ups pile up while the counter stays busy.
Product knowledge lives in a few people's heads and walks out when they do.
What the research says about businesses like yours
Published studies, not our marketing. Every source is linked.
Today's AI can technically automate the activities that absorb 60 to 70% of employees' time — a jump from the 50% estimate before generative AI arrived.
McKinsey Global Institute, 2023"The economic potential of generative AI," analysis across 63 use casesBusinesses that got back to a new inquiry within an hour were nearly seven times more likely to qualify that lead than businesses that responded even an hour after that — and more than sixty times more likely than the ones who waited a day.
Harvard Business Review, 2011Audit of 2,241 U.S. companies' response timesClose to 60% of U.S. small businesses now say they use AI in day-to-day operations, and 77% of those say limits on it would hurt their growth.
U.S. Chamber of Commerce, 2025"Empowering Small Business" — survey of 3,870 U.S. small businessesResponding to a new inquiry within five minutes made contact 100 times more likely than waiting thirty minutes, and made the lead 21 times more likely to enter the sales process at all.
MIT Sloan / Lead Response Management study, 2007Dr. James Oldroyd; 15,000+ leads and 100,000+ call attempts across six companiesEvery service, and what it changes for supply houses
Start with one. The ones marked below are where most supply houses see the fastest return — but they all work on the same operation.
Phone Agent
The routine call, handled
Availability, hours, will-call status, order confirmation — answered on your line so inside sales works accounts instead of the switchboard.
- Callers hear a friendly greeting in your voice, day or night
- New leads are captured with name, number, and what they need
- Every call shows up as a transcript you can read later
Second Brain
Product knowledge that doesn't retire
What crosses to what, which vendor stocks it, what terms that account is on — searchable instead of stored in two people's heads.
- Stop digging through folders and old emails to find one detail
- Ask in plain words and get an answer in seconds
- Trust every answer because it shows the document it came from
Custom CRM
Quotes and accounts that don't go quiet
Which quotes are open, which accounts have slowed down, who's due for a call — visible before the revenue is already gone.
- Stop losing leads in spreadsheets, sticky notes, and inboxes
- See every deal and where it stands at a glance
- Built to match your steps, so your team actually uses it
Website
A catalog buyers can use
Lines you carry, hours, will-call and delivery, and a way to request a quote. Buyers check before they call, and thin sites lose them.
- Loads fast and looks right on every phone
- Edit your own pages by clicking or speaking, no tech skills
- Stays current because you change it the moment something changes
Automated Social Media
Visible to the trades you supply
New lines, stocked items, and shop-useful content keeps you present with the contractors and maintenance teams who buy.
- You stay active online without writing a single post yourself
- Posts sound like you, not like a generic ad
- A steady schedule keeps you in front of local customers
Outbound Caller
Dormant accounts, called
An account that stopped ordering rarely announces it. The agent works the list and finds out which are winnable.
- Old leads get followed up instead of quietly going cold
- Every call opens with what that person actually cared about
- Common objections get handled instead of ending the call
Cold Email Pipeline
Purchasing desks worth reaching
Growth comes from new accounts at plants and contractors. We repair the sending setup so outreach lands in the inbox.
- Deliverability problems get found and fixed, not guessed at
- Your mailboxes get warmed to full sending capacity
- Your data flows into your sending tool automatically
The rest of what we build
Quote builders, will-call boards, contractor pricing tiers — built around your counter rather than a generic distribution package.
Frequently asked questions
Can it quote real prices?+
It can answer from what you give it — published pricing, terms, lead times, past orders. Anything that needs a negotiated number goes to a person, with the context already gathered.
We have thousands of SKUs. Is that a problem?+
No. Searching a large catalog quickly is exactly the kind of thing this handles well, as long as the source data is somewhere we can read.
Where do most distributors start?+
Usually with phone coverage, because the interruption cost is the most visible. The searchable product memory tends to be the one people are surprised by.
Routine calls stop consuming the people who should be selling.
Routine calls stop consuming the people who should be selling.
Let's find the highest-impact AI move for your supply house in Lima — free, no obligation.
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