Department training

AI for Marketing

Your team builds a content calendar, a brand-voice guide the AI writes from, and review replies worth sending, on the AI you already pay for.

Marketing staff, owners who do their own marketing, and anyone who writes for customers.

Three workflows

AI for Marketing, in three workflows

These are where both ways of training this team start. The team, or each person, builds them on your own AI, tests them on your own examples, and keeps them.

Workflow 1

Content calendar

A month of post ideas built from your services, seasons and local events, in a sheet you can edit.

Workflow 2

Posts and emails in your voice

Drafts written from a short brand-voice guide the team builds first, so they sound like you and not like a robot.

Workflow 3

Review replies

Draft replies to Google and Facebook reviews that thank the good ones and handle the hard ones with care.

Two ways to train this team

Together in a morning, or each person to a certificate.

Workshop · Half day (3 hours)

AI Department Workshop, Marketing version

The whole team builds the three workflows above together, on your own AI, in one morning.

  • Three working team workflows, built on your own AI
  • A shared prompt library for the department
  • An owner for each workflow and a 30-day practice plan

$2,500 for up to 15 people

Full details

Certificate · 8 hours, weekly or two half-days

AI Productivity Certificate, Marketing version

Each person builds their own: an assistant set up for their job, a tested template for every recurring task, and three workflows like the ones above, then proves them on a week of real work.

  1. 1Set it up right. A measured baseline and an AI assistant configured for the learner's own job.
  2. 2Build the library. A tested prompt template for every recurring task.
  3. 3Build three workflows. Three multi-step workflows running on real inputs, with a check before anything leaves.
  4. 4Run it, prove it. A week of live work done the new way, measured and written down.

$1,000 a seat

Full details
Data rules

What never goes into an AI tool

On top of your company's own rules, these are the red lines this team starts from.

Marketing

  • Customers' personal details beyond what the task needs
  • Photos of people without their permission
  • Products, prices or plans that haven't been announced

Anything AI writes or draws gets the same review as anything else you publish.

Plan training for Marketing

Tell me about the team and I'll reply myself with dates and a plan. Taking inquiries for 2027 classes.